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  • Writer's pictureLeedr

How To Grow Your Instagram Account

Updated: Nov 27, 2023

Instagram isn’t just a social platform; it’s a critical piece of digital real estate for anyone looking to establish a brand or widen their influence. But with the platform's crowded space, growing your Instagram account requires more than just attractive images and hashtags.

Mastering Instagram's Algorithm

Understanding and mastering the Instagram algorithm is pivotal for anyone looking to grow their account. The algorithm is designed to surface content that it predicts a user will most enjoy, based on their past interactions.

“The more engagement your posts receive, the more people will see them.” It's not just about the number of likes or comments; it's about genuine interaction and how much time users spend with your content. To leverage this, focus on creating engaging, high-quality posts that encourage users to stop scrolling.

Use features such as video carousels, detailed captions, and interactive stories to increase the time spent on your posts. Keep abreast of Instagram's frequent updates and adjust your content strategy accordingly.

Remember, the algorithm favours accounts with consistent engagement, so encourage your followers to interact by starting conversations and asking questions in your posts.

Profile Optimization

Optimising your Instagram profile is about making a great first impression. It's essential to clearly communicate who you are and what your page represents.

Think of your bio as your brand’s elevator pitch: concise, direct, and engaging.

"Your bio should capture your brand's essence within a few seconds of reading."

Here are some ways to quickly update your profile:

  • Include a memorable profile picture that resonates with your brand.

  • Choose a username that is clear and easy to search for.

  • Craft a bio utilising targeted keywords to enhance searchability.

Additionally, the one clickable link in your bio is precious real estate. Use it to connect followers to your website, latest post, product page, or any other important link using link-in-bio tools to maximize its potential. Crafting a visually appealing feed is also part of profile optimization; it should reflect a consistent theme and colour scheme that aligns with your brand identity, making it immediately recognizable to visitors.

Content is King

Consistent, quality content aligned with your brand’s message is key to keeping your audience engaged and attracting new followers.

"Every post is an opportunity to showcase your brand's unique story."

Plan your content calendar to ensure regular posting and use content pillars to offer a variety of focused content that resonates with your audience. Read more about planning your content here.

Community Engagement

Engaging with your community is not just beneficial, it's a necessity for growth on Instagram. It's about building meaningful connections with your audience.

When you interact with your followers through likes, comments, and shares, you're not just boosting your engagement metrics, you're fostering loyalty.

"True engagement is the currency of social media."

Take the time to respond thoughtfully to comments on your posts, and don't hesitate to engage in conversations on other accounts that align with your brand. Host Q&A sessions, use polls and quizzes in your stories, and encourage your followers to share their content with you.

Remember, community engagement is about dialogue. It's a way to show your followers they are valued and heard, which in turn can transform a casual follower into a committed brand advocate.

Hashtags and Discoverability

Hashtags are the signposts that guide users to your content. Use relevant and trending hashtags to increase your posts' visibility. "Hashtags connect your content to a global conversation." Also, consider using Instagram SEO by incorporating relevant keywords into your captions for a broader reach.

Leveraging Instagram's Toolkit

To fully harness the power of Instagram, it's crucial to use the wide array of tools it provides. Each tool serves a unique purpose in engaging your audience.

For instance, "Stories allow for real-time engagement with followers." They're perfect for sharing behind-the-scenes content, which adds a layer of authenticity to your brand. IGTV is ideal for longer-form content, while Reels offer a way to tap into trends and reach a broader audience with short, entertaining videos.

Don't overlook the potential of Instagram Live; it's a direct line to your audience that can be used for interviews, product launches, or just casual chats.

Using these tools not only keeps your content fresh but also shows that you're keeping up with new features and trends, which is key to maintaining a dynamic presence on the platform.

Collaboration and Networking

Collaborating with other users can expose your profile to a wider audience. "Collaborations can catapult your visibility on Instagram." Networking isn't just about expanding your reach; it's about building relationships that can lead to more strategic partnerships.

Analytics and Adjustments

Utilising Instagram's analytics is like having a roadmap to what your audience enjoys and engages with the most. "Analytics turn guesswork into strategy."

By regularly reviewing your performance data, you can identify which types of posts generate the most engagement, the best times to post, and even the demographics of your audience. Use this data to refine your content strategy, focusing on what resonates with your followers.

Adjust your posting schedule based on when your audience is most active to maximize reach. Remember, the insights gained from analytics should inform your content creation, caption strategies, and engagement efforts. Continuously testing, learning, and adapting is the cornerstone of growth on Instagram.

Growing your Instagram account doesn't happen by chance. It's the result of strategic planning, quality content, and genuine engagement. Remember, "Patience and consistency are the bedrocks of Instagram growth."

For those looking to elevate their Instagram presence, leedr offers tailored solutions and expert advice to navigate the complex landscape of social media growth. Book a free call to learn more.


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