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  • Writer's pictureLeedr

Boosting Posts on Social Media: A Step-by-Step Guide

Updated: Apr 11, 2023

In today's digital age, social media has become an essential tool for businesses to reach their target audience and promote their products or services. With the ability to connect with millions of users worldwide, social media platforms like Meta (formerly known as Facebook) have become an indispensable tool for businesses of all sizes.

But with so many businesses vying for attention, how can you ensure that your posts are reaching the right people? The answer lies in boosting your posts.

When you boost a post on Meta, you're essentially paying to have it seen by a wider audience. This means that your post will appear in more people's newsfeeds, increasing the likelihood that they will engage with it. This increased engagement can lead to more likes, comments, shares, and ultimately, more business for you.

Boosting your posts on Meta is a crucial part of any social media strategy. By reaching a wider audience, you can increase brand awareness, attract new customers, and ultimately grow your business. So if you're not already boosting your posts on Meta, now is the time to start!

Now, you can “boost” your post through the ads manager which treats your post more like an ad, or through the Meta Business Suite, or through your Facebook Page. For this blog, we’re going to show you the simplest way to do this which is through your Page.

Step 1: Create a killer post

Before you even think about promoting your post, you need to make sure it's worth promoting. A great post is visually appealing, has engaging content, and aligns with your brand's voice and message. Remember, the goal is to catch people's attention, so make sure your post stands out!

Step 2: Set your goal

What’s the reason you’re boosting this post? Meta gives you goals you can choose from including:

  1. Automatic: Let Facebook select the most relevant goal based on your settings.

  2. Met more messages: Show your ad to people who are likely to send you a message on Facebook, WhatsApp, or Instagram.

  3. Get more website purchases: Show your ad to people who are more likely to buy from you.

  4. Get more engagement: Show your ad to people who are likely to react, comment and share.

  5. Get more leads: Use a form to collect contact information from potential customers.

  6. Get more website visitors: Show your ad to people who are likely to click on a URL in it.

  7. Get more calls: Show your ad to people who are likely to call your business.

Adding a goal will add a button to your post so people can take the action you’ve set. “Get more engagement” is the only one that displays your boosted post without a button.

Step 3: Choose your audience

Once you have your amazing post, it's time to decide who you want to see it. Meta has a variety of targeting options, so think carefully about who your target audience is. Are you looking to reach people based on age, gender, location, interests, or behaviours? The more specific you can be, the better.

Your choices are:

  1. Advantage Audience: This audience is based on your Page details and will automatically adjust over time to reach more people who have interests related to your business.

  2. People you choose through targeting: e.g. male and females, aged 18-25, located in Sydney.

  3. People in your local area: This drops a pin on your business location and reaches people in a radius from that location.

  4. Custom audiences: access your list of custom audiences you’ve created.

  5. Saved audiences: select an audience you’ve created in the past.

Step 4: Set your budget

Now it's time to determine how much you want to spend on promoting your post. You can adjust the length of time you’ll boost the post, and the amount you’ll spend. Meta will guide you as you adjust these. Keep in mind that there’s a minimum daily spend of $1.53 per day and the more you spend, the more people you'll reach, but it's important to find a budget that works for you and your business.

Step 5: Monitor your boosted post

Once your boosted post is up and running, it's important to keep an eye on it. Check the performance metrics to see how many people are seeing and engaging with your post in the way you want.

Step 7: Enjoy the results

If you followed all the steps, your post should be reaching a wider audience and generating more engagement than it would have organically. Congratulations! You're well on your way to becoming a social media guru.

Boosting your posts on Meta can be a game-changer for your business's social media presence. By paying to have your posts seen by a wider audience, you can increase brand awareness and ultimately grow your business.

Here's a condensed summary of the steps you need to take to boost your posts on Meta:

  • Boosting your posts on Meta is a crucial part of any social media strategy to increase brand awareness, attract new customers, and grow your business.

  • Boosting a post on Meta means paying to have it seen by a wider audience, increasing the likelihood of engagement and ultimately more business.

  • The steps to boost a post on Meta through your page are: creating a killer post, setting your goal, choosing your audience, setting your budget, and monitoring your boosted post.

  • Meta offers various goals, targeting options, and budget guides to optimise your boosted post.

  • Check your post's performance metrics to see how many people are seeing and engaging with your post to ensure you reach your intended goal.

By following these simple steps, you can promote your posts effectively and reap the benefits of a strong social media presence.


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