Turn Text into Video for Free: A Look at Kapwing vs Synthesia 📽️

Struggling to keep up with content creation?

Repurposing your existing content—like blogs, testimonials or tips—into short videos can save time and boost reach.

Paid tools like Synthesia use AI avatars and voiceovers to do this, but they come at a cost.

Kapwing offers a free, easy way to turn text into video using templates, captions, and audio.

Let’s compare the two so you can choose the right fit for your content and your budget.

Why Turn Text into Video?

• People retain more from video than text

• Social platforms give priority to video

• It helps you share the same message in different formats

• Easier to grab attention on feeds

  
  

If you're already writing posts or blogs, you're halfway there—video just gives your message a boost.

What Is Kapwing? 

Kapwing is a free, browser-based video editor built for quick content creation.

Here’s what it can do:

• Turn scripts or captions into animated text videos

• Add audio, music or voiceovers

• Use drag-and-drop templates

• Auto-generate subtitles

• Resize for TikTok, Instagram, YouTube Shorts

  
  

You don’t need video experience—just paste your text, customise, and export.

What Is Synthesia? 

Synthesia is an AI video tool that creates talking-head videos using avatars and voiceovers.

You type in the script, choose an avatar, and it generates a polished video that looks like a person is speaking your words.

It’s great for:

• Training or explainer videos

• Team onboarding

• Professional tutorials But it’s not free—plans start at $30/month.

Kapwing vs Synthesia: What’s Best for You?

Feature	Kapwing (Free)	Synthesia (Paid)
Price	$0	From $30/month
Ease of use	Very easy	Easy
Text-to-video style	Text animation	AI avatar reads script
Audio	Upload or record	Built-in AI voice
Branding	Yes (free version includes watermark)	Yes (custom options)
Ideal for	Reels, quotes, quick promos	Explainers, formal videos

When Kapwing Is Enough 

Kapwing is ideal if you:

• Want to repurpose tips, blogs, or product info

• Need a quick way to add captions and music

• Don’t want to be on camera

• Are creating content for social media, not training

  
  

Use it to create scroll-friendly videos without spending anything.

When to Consider Synthesia 

Choose Synthesia if:

• You want a presenter-style video without filming

• You’re making tutorials, welcome videos or demos

• You have a budget for polished content

• Your audience prefers spoken explanations

  
  

It’s a great fit for coaches, course creators or service-based businesses offering premium programs.

Tips for Better Text-to-Video Content

• Keep scripts short and conversational

• Use high-contrast text and branding

• Add subtitles even if there’s no voice

• Repurpose one message into multiple formats (square, portrait, landscape)

• Add a clear call to action at the end

You don’t need a camera crew—or even a camera—to make video content.

Kapwing is a strong free tool for turning your written content into video, fast. If you need a virtual presenter, Synthesia brings that to the table—but at a price.

Start simple with what you’ve already written, and let your content work harder for you.