TikTok Ads Guide

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• Intro to TikTok ads

  • stats

  • why use TikTok ads

• Creating Ads On TikTok

  • TikTok Ads Manager Overview

  • creating a campaign

  • creating a campaign: simplified mode

  • creating a campaign: custom mode

  • choosing an objective

  • campaign settings: budget optimisation, split tests, campaign budget

  • ad group: placements, creative type, target audience, schedule

• Creating the ad

  • add from computer, from assets, creating a video

  • ad details and call to action