Introducing "Understanding Paid Ads: What Every Small Business Needs to Know"
 
Paid advertising can be a powerful growth tool, but understanding the basics is essential for success. This guide explains the key concepts small businesses need to know—from how paid ads work across different platforms to what drives successful campaigns. Learn how to choose the right ad formats, target the right audiences, and measure performance effectively.
 
From setting realistic expectations to optimising for return on investment, discover how to approach paid advertising with confidence and build strategies that deliver real business impact.