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Turn Memes into Marketing Gold

Memes are a fun and engaging way to connect with your audience. They’re relatable, shareable, and can add a touch of humour to your marketing campaigns. Here’s a simple guide on how to create meme ads that work, using tools like Reddit and Canva.

Step 1: Find Inspiration on Reddit

Reddit is a treasure trove of meme content. The r/memes subreddit is a great place to start. You can find trending memes and see what’s resonating with people.


  1. Visit Reddit: Go to r/memes.

  2. Browse Memes: Scroll through the posts to find memes that catch your eye.

  3. Save Your Favourites: Right-click on the meme image and save it to your computer.

Step 2: Edit the Meme in Canva

Now that you have your meme, it’s time to customise it to suit your brand’s message. Canva is an excellent tool for this, offering easy-to-use editing features.


  1. Open Canva: Go to Canva and sign in or create an account.

  2. Upload the Meme: Click on “Create a design,” then “Custom dimensions,” and upload the saved meme image.

  3. Edit the Text: Click on the text elements of the meme and swap out the text to make it relevant to your brand. Be sure to maintain the humour and tone of the original meme.

Example: Original Meme Text: "When you realise it’s Monday tomorrow." Customised Meme Text: "When you realise your digital ads are performing great!"

Step 3: Share Your Meme Ad

Once you’ve customised your meme, it’s time to share it with your audience. Memes work well on social media platforms like Facebook, Instagram, and Twitter. They can also be incorporated into email marketing campaigns or used on your website.


  • Post Regularly: Keep your audience engaged by posting memes regularly.

  • Know Your Audience: Ensure the humour and message of your meme resonate with your target audience.

  • Monitor Engagement: Track the performance of your meme ads to see what works best.

Creating meme ads is a fun and effective way to engage with your audience. By using tools like Reddit and Canva, you can easily find and customise memes to suit your brand’s message. At Leedr, we specialise in helping businesses create engaging and effective ad campaigns. Our subscription service offers expert design, copywriting, and campaign management to ensure your ads resonate and convert.


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