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  • Writer's pictureLeedr

How to place a Facebook (Meta) pixel on your website. UPDATED

Updated: Jul 31, 2023

Are you currently running Facebook ads and looking to improve the effectiveness of your campaigns? One way to do so is by using a Facebook pixel, which enables you to track and measure website activity. Recently, Facebook has introduced a new type of pixel known as the Meta pixel, which expands tracking capabilities to include user behaviour across multiple domains and devices. In this blog post, we will guide you through the process of placing a Meta pixel on your website.

Having a Facebook pixel on your website can be beneficial for several reasons.

Firstly, it allows you to track the performance of your ads and see how they are performing in terms of generating conversions. This can help you to optimize your ad campaigns and ensure that you are getting the best return on investment.

Secondly, a Facebook pixel can help you to create more targeted ads. By tracking the actions that people take on your website, you can create custom audiences based on specific criteria, such as people who have visited a specific page or completed a certain action. This can help you to create ads that are more relevant to the people who are likely to be interested in your product or service.

Lastly, a Facebook pixel can provide valuable insights into the behaviour of your website visitors. By tracking the actions that people take on your website, you can gain a better understanding of what is working and what isn't. This can help you to make informed decisions about how to improve your website and better serve your audience.

Overall, a Facebook pixel is an essential tool for anyone who is advertising on Facebook and wants to track and measure the effectiveness of their ads. It can help you to optimize your ad campaigns, create more targeted ads, and gain valuable insights into the behavior of your website visitors.

How to place a pixel on your website:

To place a Facebook pixel on your website, you will need to do the following:

Step 1: Create a Meta Pixel in Facebook Business Manager

First, you'll need to create a Meta pixel in Facebook Business Manager. To do this, log in to your Business Manager account and navigate to the Pixels section. Click the "Create a Meta Pixel" button and follow the prompts to create your new pixel. Give it a name and choose the domains you want it to be associated with.

  1. Go to the Facebook Ads Manager and select the "Pixels" tab.

  2. Click on the "Create a Pixel" button.

  3. Give your pixel a name and click on the "Create" button.

Step 2: Copy the Meta Pixel Code

Once you've created your Meta pixel, Facebook will give you a code snippet that you'll need to add to your website. Copy this code to your clipboard.

  1. Once your pixel has been created, click on the "Set up Pixel" button.

  2. You will be given a piece of code that you need to add to the header of your website.

Step 3: Add the Meta Pixel Code to Your Website

Now you'll need to add the Meta pixel code to your website. The easiest way to do this is to add it to your website's header. Most website builders have the option to add code to your header. If you're using WordPress, you can add the code to your header.php file. If you're not comfortable editing code, you may want to reach out to a developer for help.

  1. You can either copy and paste this code directly into the header of your website, or use a plugin or extension if you are using a content management system like WordPress or Google Tag Manager.

Step 4: Verify Your Meta Pixel

After you've added the Meta pixel code to your website, you'll want to verify that it's working properly. Facebook provides a tool called the Pixel Helper that you can use to verify your pixel. Install the Pixel Helper Chrome extension and visit your website. The Pixel Helper will show you if your pixel is working correctly and if there are any errors that need to be fixed.

  1. Once the code has been added to your website, you can check to see if it is working properly by using the Facebook Pixel Helper Chrome extension.

  2. Once you have verified that the pixel is working properly, you can start using it to track the performance of your ads and website.

Step 5: Use Your Meta Pixel to Track Website Activity

Once your Meta pixel is installed and verified, you can start using it to track website activity. You can set up custom events to track specific actions on your website, such as purchases or form submissions. You can also create audiences based on the actions people take on your website, and use those audiences to improve the targeting of your Facebook ads.

Placing a Meta pixel on your website is a simple process that can significantly enhance the efficiency of your Facebook ads. By monitoring user behaviour across various domains and devices, you can obtain crucial audience insights and create more impactful campaigns.

Follow the steps outlined above to incorporate a Meta pixel on your website and start improving your Facebook advertising today. Ultimately, adding a Facebook pixel to your website is an indispensable tool for anyone seeking to track and analyse the performance of their ads and understand their website visitors' behaviour.


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