top of page

How to set up a shop on Meta, Facebook, Instagram

Updated: Jul 31, 2023

Setting up a facebook shop

If you sell physical products or services, you should have a Facebook and Instagram shop. Having a shop on Facebook and Instagram (Meta) means that you can effortlessly link to the products you’re posting about and promote your latest collections.

But it’s not always clear where to start.

If you already have an online store on Shopify, you can sync your products with your Meta shop. If you don’t, you can easily create your online store on Meta through the Commerce Manager (link).

Once you upload your products or services, you have the option to create collections. These are products or services that are grouped based on things like seasonal types of products, or services that are alike. An example of this might be a beachwear brand that creates a summer beach towel collection. You can organize products into collections with a variety of themes that can help your customers find products that are right for them.

Once you publish your shop, your customers can find it through Facebook and Instagram. When you add new products or services, your customers will see this in their feed, in the Shop tab, and they’ll get a notification that encourages them to go to your store.


The Commerce Manager in your Business Manager menu allows you to add, remove, and manage your items, including details such as titles, images, descriptions, prices, variants and more. your products, and create a catalogues.


Now you’ve created this shop, you need to show your products and services to your potential customers. There’s multiple ways you can promote your shop to generate sales.

1. Single product ads

In Ads Manager you can create ads for individual products. These can highlight your product and direct customers directly to that product in your shop.

2. Collection ads

Collection ads include an Instant Experience and make it easier for people to discover, browse and purchase your products and services. This helps customers discover your range of products.

3. Tagging products in your content

When you create organic content you can tag specific items in these posts so customers can click and shop directly from your posts.


In Commerce Manager, you can get insights on the performance of your sales, products and more. The metrics shown vary depending upon whether you use checkout to sell directly on Facebook and Instagram or if purchases occur on your website.

To see Insights in Commerce Manager:

In Commerce Manager, select Insights from the menu on the left to see an overview about the performance of your shop. Use the tabs to switch between filtering insights on Facebook or Instagram or by time (choose with the date range drop-down).

Click on the different reports to see insights about:

Performance: See Traffic, Shopping Behavior, On-Facebook Sales and Website Events.

Discovery: See traffic insights about the location of where your customers have visited before coming to your shop.

Catalog: See insights about products or collections in your catalog.

Audience: See where your customers are visiting your shop from, their gender, age and language.


If you want to learn more about how to master Facebook for your business, try the free Facebook short course here (link).


Get this in your inbox

Get a helpful post every week in your inbox when you sign up. Cancel any time. 

Thanks for submitting!

bottom of page