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Creating Effective Ad Copy Using Customer Reviews



If you’re getting traffic but struggling to convert, using customer reviews to craft compelling ad copy might be your secret weapon. Reviews provide genuine feedback from your customers, highlighting what they love about your products or services. Here’s a simple guide on how to use these reviews to create ad copy that resonates and converts.


Export Reviews into a Spreadsheet

The first step is to gather your customer reviews in one place. Most review platforms, like Google Reviews or Yelp, allow you to export reviews as a CSV file. If you’re using e-commerce platforms like Shopify or Amazon, you can also export reviews from there.


Steps:

  1. Log in to your review platform: Navigate to the reviews section.

  2. Export Reviews: Look for the export option and download the reviews as a CSV file.

  3. Organise the Data: Open the CSV file in a spreadsheet application like Excel or Google Sheets.


Upload the CSV into GPT

Once you have your reviews in a CSV file, you can upload this data into a tool like GPT (Generative Pre-trained Transformer). GPT can help analyse the reviews and generate ad copy based on the positive feedback and common themes.

Steps:

  1. Access GPT: Use a platform that supports GPT, such as OpenAI or a similar service.

  2. Upload Your CSV: Follow the platform’s instructions to upload your CSV file.

  3. Prompt GPT: Provide clear instructions on what you want GPT to do, such as “Create ad copy highlighting the best features mentioned in these reviews.”


Use the Reviews to Create Ad Copy

With the reviews uploaded and analysed, you can now use the generated insights to craft your ad copy. Here’s a simple framework you can use:

Ad Copy Framework:

  1. Headline: Grab attention with a strong headline that highlights a key benefit mentioned in the reviews.

  2. Body Copy: Use specific phrases and testimonials from the reviews to build credibility and interest.

  3. Call to Action (CTA): End with a compelling CTA that encourages the reader to take the next step.

Example:

Headline: “Loved by Customers for Unmatched Comfort and Style!”

Body Copy: “Our customers rave about the comfort and style of our shoes. Jane D. says, ‘These are the most comfortable shoes I’ve ever worn! Perfect for long walks.’ Experience the same comfort and style that our customers love.”

CTA: “Try them today and feel the difference! Shop now at [YourWebsite.com].”


Using customer reviews to create ad copy not only adds authenticity but also speaks directly to what your audience values most. At Leedr, we help businesses create effective ad campaigns by leveraging insights like these. Our subscription service offers expert design, copywriting, and campaign management, ensuring your ads resonate and convert.


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