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  • Writer's pictureLeedr

Building an Email List: Tactics for Growing Your Subscriber Base and building Customer Relationships

Updated: Feb 27, 2023



An email list is a valuable asset for any business, as it provides a direct and personal connection to subscribers who have opted in to receive emails. Email marketing is one of the most effective ways to engage with customers, build relationships, and drive sales. However, building an email list is not always easy. Business owners need to learn how to build and grow an email list by using tactics such as offering lead magnets, creating landing pages, optimising website forms, and promoting their email list through social media and other marketing channels.


Here are some examples of how to build and grow an email list for digital marketing:


Offer lead magnets

One of the most effective ways to attract new subscribers is by offering lead magnets. A lead magnet is a valuable piece of content, such as an ebook, a checklist, a webinar, or a free trial, that is offered in exchange for an email address. Business owners can use lead magnets to provide value to their potential subscribers and entice them to join their email list.

For example, if a business offers digital marketing services, they could create an ebook on "The Top 10 Digital Marketing Tips for Small Businesses" and offer it as a lead magnet on their website. Visitors who are interested in the ebook can enter their email address to receive it, and be added to the business's email list.


Create landing pages

A landing page is a standalone web page that is designed to convert visitors into subscribers. Business owners can create landing pages that are specifically designed to offer lead magnets, promote a product or service, or encourage visitors to sign up for their email list.

For example, a business that sells handmade jewellery could create a landing page that offers a discount code in exchange for an email address. Visitors who are interested in the discount code can enter their email address to receive it, and be added to the business's email list.


Optimise website forms

Another way to build an email list is by optimising website forms. Business owners can use website forms to collect email addresses from visitors who are interested in their products or services. It's important to make these forms easy to find and fill out, and to offer a clear incentive for visitors to sign up.

For example, a business that offers cooking classes could add a newsletter signup form to their website's sidebar, offering a free recipe ebook to new subscribers. This form can be optimised by making it clear and visible, and by using persuasive language to encourage visitors to sign up.


Promote the email list through social media and other marketing channels

Finally, business owners can promote their email list through social media and other marketing channels. By sharing information about their email list on social media, they can attract new subscribers and encourage existing subscribers to engage with their content.

For example, a business that offers online courses could promote their email list by sharing blog posts on social media that are focused on their area of expertise. By including a call-to-action to sign up for their email list, they can attract new subscribers who are interested in their content.


Building an email list is an essential part of digital marketing. By offering lead magnets, creating landing pages, optimising website forms, and promoting their email list through social media and other marketing channels, you can grow your email list and create a valuable asset for engaging with customers, building relationships, and driving sales.

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