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  • Writer's pictureLeedr

Billboards aren’t out of reach for small business. Here’s how.

Updated: Apr 24, 2023

At leedr, we love discovering ways businesses can get great results with less effort and cost. When we came across an innovative platform that gives businesses access to outdoor billboards without the big ticket price, we were hooked! We’re working on adding CAASie to leedr as another platform for their ads.

In today's digital age, businesses have a variety of ways to promote themselves, from social media and email marketing to search engine optimisation (SEO) and content marketing. However, one form of advertising that is often overlooked is outdoor advertising. Many businesses believe that outdoor advertising is too expensive or only for "big businesses." However, with the help of CAASie, businesses of all sizes can now take advantage of the benefits of outdoor advertising. In this blog post, we'll explore how businesses can use CAASie to promote their products and services through outdoor advertising, and how this often-overlooked form of advertising can be a powerful tool for increasing brand awareness and driving sales.

Here are some ways that businesses can use CAASie to promote their business:

1. Targeting the right audience: One of the key features of CAASie is its ability to precisely target specific audiences. By using data-driven insights, businesses can identify their target audience based on factors such as demographics, location, interests, and behaviour. This allows businesses to create targeted campaigns that are more likely to resonate with their audience and drive engagement.

For example, a gym could use CAASie to target people who live within a certain radius of their location and who have shown an interest in fitness-related topics on social media. By targeting this audience, the gym can increase the likelihood of their ads being seen by people who are interested in its services.

2. Real-time optimisation: Another key feature of CAASie is its ability to optimise campaigns in real time. This means that businesses can make adjustments to their campaigns based on data as it comes in, allowing them to maximise their ROI.

For example, a restaurant could use CAASie to promote a special offer to customers within a certain location. As the campaign runs, the restaurant could use data from the platform to see which ads are performing best and adjust their campaign accordingly. This could include tweaking the ad copy or adjusting the targeting to reach a more specific audience.

3. Detailed analytics: CAASie provides businesses with detailed analytics on their campaigns, allowing them to track their performance and measure their ROI. By using this data, businesses can identify which campaigns are driving the most engagement and adjust their strategy accordingly.

For example, a clothing retailer could use CAASie to promote a new line of products to a specific audience. By using the analytics provided by the platform, the retailer could see which products are driving the most clicks and conversions and adjust their campaign to focus more on those products.

CAASie is a powerful platform that businesses can use to promote their products and services to their target audience more effectively. By using data-driven insights, real-time optimisation, and detailed analytics, businesses can create campaigns that drive engagement and increase their ROI. So if you're looking to promote your business, you can check out CAASie here.

(Editor's note; Leedr will be offering outdoor billboards through CAASie later this year).


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