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  • Writer's pictureLeedr

Supercharge Your LinkedIn Ads for MAXIMUM Impact!

Updated: Aug 22, 2023


Are your LinkedIn ads feeling a bit lacklustre? We've got the tips you need to kick those ad results into high gear! 🚀


1. Picture-Perfect Ads 📸

Who doesn't love a good selfie? Well, maybe not in ads! 🙅‍♂️ Make sure your ads boast eye-catching visuals that stop LinkedIn scrollers in their tracks. Snazzy graphics, attention-grabbing images, and bold colours will make your ads pop like confetti. Remember, a picture speaks a thousand words, so choose wisely!

Here are some best practice tips to consider:

  1. Professional Aesthetics: LinkedIn is a professional platform, so your ad images should reflect a professional and polished look.

  2. Relevance: Ensure that the image is relevant to the message or product you are promoting. It should align with the content and context of your ad.

  3. High-Quality Images: Use high-resolution images to ensure they look crisp and clear on all devices. Avoid pixelated or blurry images.

  4. Avoid Overcrowding: Keep the image simple and avoid clutter. Too many elements can distract from the main message.


2. A Magnetic Headline 💥

Your headline is the star of the show! Craft a headline that's short, snappy, and impossible to ignore. It's like the opening line of a fantastic story—hook your audience from the get-go! Draw them in with irresistible curiosity and leave them begging for more.

Here are 10 things to consider when creating your headline:

  1. Relevance: Ensure the headline is relevant to the content, product, or service you're promoting. It should align with the message of the ad.

  2. Brevity: LinkedIn ad headlines should be concise. A shorter headline is more likely to capture attention and be fully displayed without being cut off.

  3. Clarity: Avoid jargon or complex language. The headline should be easily understandable by your target audience.

  4. Engaging: Use action words or phrases that encourage users to click on your ad. For example, "Discover," "Learn," or "Get Started."

  5. Value Proposition: Highlight the main benefit or value of what you're offering. What will the user gain by clicking on your ad?

  6. Target Audience: Consider who you're targeting. Tailor the headline to speak directly to that audience's needs or interests.

  7. Test and Optimize: A/B test different headlines to see which one resonates most with your target audience. Use the insights to refine your headlines.

  8. Avoid Clickbait: While it's essential to create engaging headlines, avoid misleading or clickbait headlines. They can harm your brand's reputation and lead to poor user experience.

  9. Question Format: Sometimes, posing a question can be an effective way to engage users. For example, "Looking for a B2B Marketing Solution?"

  10. Numbers and Stats: Using numbers or statistics in your headline can grab attention. For instance, "Boost Your Sales by 50%."


3. Witty Copy that Wows 🤩

Nobody wants to read a snooze-worthy ad. So, ditch the stuffy corporate jargon and unleash your creative genius! Inject humour, puns, or unexpected twists into your ad copy. Trust us; people LOVE a good laugh. But remember, keep it relevant and aligned with your brand's personality. Be witty, not wild!

  1. Engaging Tone: Use a tone that resonates with your target audience. Consider using action verbs and compelling language to encourage engagement.

  2. Personalisation: Tailor the ad copy to speak directly to the target audience. LinkedIn offers targeting options, so leverage these to make your message more personalized.

  3. Call to Action (CTA): Include a clear and compelling CTA that guides users on what to do next, whether it's "Learn More," "Sign Up," or "Get Started."

  4. Test and Optimize: A/B test different ad copy variations to determine which one performs best. Use insights from these tests to refine your ad copy.

  5. Avoid Jargon: While LinkedIn is a professional platform, avoid using industry jargon that might alienate or confuse some users.

  6. Build Trust: Use testimonials, endorsements, or statistics to build credibility and trust with your audience.

  7. Consistency: Ensure that the ad copy aligns with the headline, image, and landing page it directs to. Consistency across the user journey is crucial for conversions.

  8. Address Pain Points: If you're aware of common challenges or pain points your target audience faces, address them in your ad copy and offer a solution.


4. A Crystal-Clear CTA 🎯

Don't leave your audience hanging! Give them a clear and compelling Call to Action (CTA). Whether it's "Get Started Now," "Unlock the Magic," or "Join the Fun," make sure your CTA tells your audience exactly what to do next. It's like a roadmap to success—guide them towards your desired action with confidence!

  1. Urgency: Creating a sense of urgency can motivate users to act quickly. Phrases like "Limited Time Offer" or "Act Now" can be effective.

  2. Relevance: Ensure that the CTA is relevant to the content of the ad. If the ad is about a sale, the CTA should reflect that, e.g., "Shop the Sale."

  3. Visibility: The CTA should stand out from the rest of the ad. This can be achieved through contrasting colours, bold fonts, or placing it in a prominent position.

  4. Size and Position: The CTA should be easily noticeable but not overwhelming. It's also essential to place it in a logical position where users are likely to engage, such as at the end of the ad copy or near a product image.

  5. Actionable Language: Use verbs that prompt action, such as "Buy," "Sign Up," "Learn More," or "Get Started."

  6. Benefit-Oriented: Highlight the benefits of taking the action. Instead of just saying "Download," you might say "Download and Start Learning Today."


5. Super Sleek Landing Pages 💼

Once your audience clicks that CTA, make sure the landing page they land on is an experience to remember! Keep it sleek, simple, and straightforward. Too many distractions can lead to a quick bounce-off. Make it easy for them to convert, like a smooth ride on a freshly paved road.

  1. Urgency: Creating a sense of urgency can motivate users to act quickly. Phrases like "Limited Time Offer" or "Act Now" can be effective.

  2. Relevance: Ensure that the CTA is relevant to the content of the ad. If the ad is about a sale, the CTA should reflect that, e.g., "Shop the Sale."

  3. Size and Position: The CTA should be easily noticeable but not overwhelming. It's also essential to place it in a logical position where users are likely to engage, such as at the end of the ad copy or near a product image.

  4. Actionable Language: Use verbs that prompt action, such as "Buy," "Sign Up," "Learn More," or "Get Started."

  5. Benefit-Oriented: Highlight the benefits of taking the action. Instead of just saying "Download," you might say "Download and Start Learning Today."


6. Targeting Magic 🎯✨

Magic happens when you reach the right audience! LinkedIn offers amazing targeting options that let you zero in on the people who matter most. Use the power of precision to deliver your message to the perfect crowd. It's like finding the unicorn in the forest of ordinary horses!

  1. Understand Your Audience: Before you start, have a clear understanding of who your target audience is. Are they mid-level managers, C-suite executives, or entry-level employees? Knowing this will help you tailor your message and targeting.

  2. Utilize LinkedIn's Targeting Features:

    • Job Function & Seniority: Target users based on their job roles and levels within their organizations.

    • Company Name & Industry: Target specific companies or industries that align with your product or service.

    • Company Size: Choose businesses based on the number of employees.

    • Skills & Endorsements: Target users based on specific skills or endorsements they've received.

    • Groups: Target members of specific LinkedIn groups.

    • Geographic Location: Narrow down your audience by region, country, or city.

  3. Leverage Matched Audiences: Use LinkedIn's Matched Audiences feature to retarget website visitors, target contacts from your CRM database, or reach decision-makers within target accounts for account-based marketing campaigns.

  4. Choose the Right Ad Format: Depending on your goal, choose from Sponsored Content, Sponsored InMail, Display Ads, or Dynamic Ads. For instance, Sponsored InMail can be effective for personalized messages, while Sponsored Content is great for broader awareness campaigns.


7. A/B Testing Adventures 🕵️‍♂️

Ready to embark on an exciting journey of discovery? Test, test, and test some more! Split your ads and try out different elements—headlines, visuals, CTAs, and more. Analyze the results to find your secret sauce. Embrace the thrill of the unknown, and let data be your compass!

  1. Test One Element at a Time: To determine the cause of any performance differences, only change one element between the two ad versions. This could be the headline, image, CTA button, or ad copy.

  2. Choose a Clear Objective: Before starting the test, decide on what you want to achieve. Whether it's higher click-through rates (CTR), more conversions, or increased engagement, having a clear objective will guide your testing process.

  3. Use Statistically Significant Sample Sizes: Ensure that your ads are shown to a sufficiently large audience to draw valid conclusions. Small sample sizes can lead to misleading results.

  4. Set a Testing Duration: Decide on a specific time frame for your test. Whether it's a week or a month, be consistent to ensure that external factors don't skew the results.

  5. Avoid Overlapping Audiences: When testing different ad sets, ensure that they're not targeting the same audience to prevent audience fatigue and skewed results.

  6. Test Different Ad Formats: LinkedIn offers various ad formats, such as Sponsored Content, Sponsored InMail, and Display Ads. Test different formats to see which resonates best with your audience.

  7. Use LinkedIn's A/B Testing Feature: LinkedIn Campaign Manager offers a built-in A/B testing feature. Utilize this tool to easily set up and analyze your tests.


8. Budgeting Zen 🧘‍♀️

Finding inner peace with your budget is crucial! Set a budget that aligns with your objectives and keeps you from breaking the bank. It's all about balancing your investment for the most potent impact. Think of it as maintaining a Zen-like harmony between your goals and resources.

  1. Define Your Objectives: Before setting a budget, clearly define what you want to achieve with your LinkedIn ads. Whether it's brand awareness, lead generation, or website traffic, your objectives will influence how much you should invest.

  2. Start Small: If you're new to LinkedIn advertising, consider starting with a smaller budget to test the waters. This allows you to gather data and insights without committing a significant amount of money.

  3. Understand LinkedIn's Bidding System:

    • Cost Per Click (CPC): You pay each time someone clicks on your ad.

    • Cost Per Mille (CPM): You pay for every 1,000 impressions your ad receives.

    • Cost Per Send (CPS): For Sponsored InMail campaigns, you pay each time your message is successfully delivered.

  4. Analyze Your Target Audience: The cost can vary depending on the specificity and size of your target audience. Highly specialized audiences might have a higher CPC or CPM.

  5. Research Average Costs: Familiarize yourself with the average CPC or CPM for your industry on LinkedIn. This will give you a ballpark figure to start with.

  6. Set Daily and Total Budgets: LinkedIn allows you to set both daily and total campaign budgets. Ensure that your daily budget aligns with your campaign duration and overall budget.

  7. Monitor and Adjust: Regularly check your ad spend and performance. If you're not seeing the desired results, consider adjusting your budget or strategy.


9. Time Is of the Essence ⌛

Timing is everything, dear LinkedIn maestros! Schedule your ads to match your audience's peak activity times. It's like knowing the exact moment to strike a chord on a musical instrument. Catch them when they're most engaged, and watch your ads soar to new heights!

  1. Time Your Ads:

    • Work Hours: LinkedIn is a professional network, so users are more likely to be active during work hours.

    • Weekdays vs. Weekends: Engagement tends to be higher on weekdays. However, test different days to see what works best for your audience.

    • Event-Driven Timing: If there's a significant industry event or conference, time your ads around it for maximum relevance.


10. Don't Forget to Analyse 🕵️‍♀️📈

Last but not least, analyze, measure, and optimize your performance like a LinkedIn ninja! Track your results regularly and identify what's working and what's not. Embrace the numbers and data, and you'll unlock the door to continuous improvement and success!

  1. Set Clear KPIs: Before launching your campaign, define clear Key Performance Indicators (KPIs) based on your campaign objectives. Whether it's click-through rate (CTR), conversion rate, or lead quality, knowing your KPIs will guide your analysis.

  2. Use LinkedIn Campaign Manager: This is LinkedIn's built-in analytics tool that provides detailed insights into your ad performance. Familiarize yourself with its features and metrics.

  3. Compare Ad Variations: If you've conducted A/B tests, compare the performance of different ad variations. This can provide insights into what content, imagery, or CTA resonates best with your audience.

  4. Monitor Ad Frequency: Keep an eye on how often your ad is shown to the same user. High frequency can lead to ad fatigue and decreased engagement.

  5. Benchmark Against Past Campaigns: Compare the performance of your current campaign with past campaigns to identify trends, improvements, or areas of concern.


Armed with these turbocharged tips, you're ready to conquer the LinkedIn ad game like never before. Rev up your creativity, sprinkle some magic, and watch your ads zoom past the competition! Happy advertising! 🎉🚀

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