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How to Use LinkedIn Lead Generation Forms


Imagine you're Sarah, the marketing manager for a growing tech startup that offers innovative project management solutions. You've tried various methods to generate leads: from cold emailing and PPC ads to social media campaigns. Yet, you find the conversion rates are not up to the mark. You often notice that people visit your landing pages but drop off before filling out the form.


Enter LinkedIn Lead Generation Forms. Sarah decides to give these forms a try for her next campaign, focusing on middle to senior-level project managers as her target audience. And voila! She experiences a remarkable 25% increase in conversion rates within the first month, all because the forms are easy to fill out and don't require leaving LinkedIn.


In the increasingly competitive and fast-paced digital landscape, capturing leads effectively is more important than ever. While LinkedIn provides various tools for this purpose, Lead Generation Forms stand out for their ability to make the process easier and more effective. These forms capture user information directly within the LinkedIn platform, increasing the likelihood of conversions significantly.


"LinkedIn Lead Generation Forms aim to simplify the lead capturing process and significantly improve conversion rates."

Real-World Examples


Example 1: Small Business Owner Consider Jane, a small business owner of a local café. She used LinkedIn Lead Generation Forms to capture more qualified leads for her catering services. Within just two weeks, she witnessed a 40% increase in lead generation.


Example 2: Corporate Marketing Team In another example, a corporate marketing team used LinkedIn Lead Generation Forms to gather potential clients for their new B2B accounting software. They were able to generate over 500 leads within a month, with a conversion rate of 18%.


"Real-world examples show that LinkedIn Lead Generation Forms can offer remarkable results, regardless of the scale of your business."

Who Is This Ideal For and Why


Small to Medium-Sized Enterprises (SMEs) This is cost-effective and simplified lead capturing for teams without a dedicated marketing staff.

B2B Companies LinkedIn's user base predominantly consists of professionals and decision-makers. It is easier to target a specific industry or job function.


Who Isn’t This Ideal For and Why


B2C Companies LinkedIn may not be the best platform for consumer-focused businesses, as it offers lower engagement compared to other social media platforms like Instagram or Facebook.

Low Budget Startups The costs associated with running ads and campaigns on LinkedIn might not justify the expense for some small businesses.


"When choosing a platform for lead generation, it's crucial to consider both the nature and scale of your business."

When to Use It


Webinar and Event Sign-Ups Use the forms to make the sign-up process seamless.

Content Promotion To offer e-books, reports, or other value-added content in exchange for contact details.

Lead magnet to build your database. Just make sure you're providing something of value.


How the You Use This?


Step 1: Account Setup Make sure you have a LinkedIn business account and ad account.


Step 2: Creating a Campaign Walk through the process of creating an ad campaign and choose “Lead Generation” as the objective.


Step 3: Design the Form Provide tips on what kind of questions to include, CTAs, etc.


Step 4: Set Budget and Duration Guide on setting the budget for the campaign based on the goal and target audience.


Step 5: Monitor and Analyse How to use LinkedIn analytics to monitor the effectiveness of the campaign and make necessary adjustments.


"With proper setup and monitoring, LinkedIn Lead Generation Forms can become a cornerstone of your digital marketing strategy."

LinkedIn Lead Generation Forms offer a streamlined and effective approach to capturing high-quality leads. They are particularly useful for SMEs and B2B companies but can be costly for low budget startups and less effective for B2C companies.


If you're looking to amp up your lead generation game, you should definitely consider giving LinkedIn Lead Generation Forms a try. And if you need a comprehensive tool to manage these leads, look no further than Leedr.


Ready to take your lead generation to the next level? Leedr offers you the perfect platform to manage, analyse, and convert your leads into loyal customers. Give Leedr a try today!



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