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  • Writer's pictureLeedr

How to Use AI for Marketing

Artificial Intelligence (AI) has transitioned from a high-tech novelty to a working reality, providing a cornerstone for many marketing, sales, and customer service strategies. The integration of AI in marketing not only enhances customer engagement but also provides precise targeting, cost efficiency, real-time insights, and an overall improved return on investment (ROI).

Understanding the Problem:

The marketing domain is ever-evolving with the primary goal of engaging customers and prospects to drive business value. However, the modern customer is inundated with a plethora of marketing messages daily, making it a challenge for brands to stand out.

And, the traditional marketing methods can be time-consuming, costly, and often hit-or-miss in terms of effectiveness. This is where AI comes in as a game-changer, solving these pressing issues by automating routine tasks, personalizing interactions, and providing actionable insights based on data analysis.

"Why use AI in marketing? Because it helps reduce the costs of manual ad placement through programmatic advertising, and accelerates content creation, saving precious time"

Why Marketers are Turning to AI:

1. Cost Benefits:
  • Programmatic Advertising: By enabling real-time auction ad buying, AI significantly reduces the costs associated with manual ad placement.

  • Video Production: As seen with Cyber Inc’s use of Synthesia AI, the costs of video production can be substantially reduced.

2. Time Savings:
  • Content Creation: From ideation to drafting and editing, AI accelerates the content creation process.

  • Customer Service: Chatbots provide instant responses to customer inquiries, saving valuable time.

3. Enhanced Personalisation:
  • Tailoring marketing messages based on individual consumer behaviours and preferences, AI facilitates a more personalised interaction between the brand and the customer.

4. Data-Driven Insights:
  • By analysing large datasets, AI provides actionable insights for better decision-making, helping to fine-tune marketing strategies.

Real-World Examples of AI in Marketing:

1. Nutella’s Unique Packaging: Nutella created a buzz by utilising AI to design 7 million one-of-a-kind labels, which sold out as soon as they hit the market.

2. Cyber Inc’s Video Course Creation: Cyber Inc expanded its global reach by employing AI to create video courses at scale, achieving content creation at a faster rate and lower cost.

3. Cosabella’s Ad Optimisation: By managing paid search and digital marketing efforts through AI, Cosabella improved its search and social media return-on-ad-spend by 50% and decreased its ad spend by 12%.

4. Starbucks’ AI-Powered Barista Service: Starbucks enhanced customer ordering experience by integrating voice technology.

"AI not only accelerates the content creation process but also provides a personalised interaction between the brand and the customer, making marketing efforts more effective and engaging"

Who Should Consider Using AI for Marketing:

This modern marketing approach is ideal for marketers aiming to leverage data analytics, automate routine tasks, and enhance customer engagement. It's particularly beneficial for small to large enterprises looking to optimise their marketing budget and improve ROI.

On the Flip Side:

However, businesses not ready to invest in AI technology or lacking the necessary data infrastructure may find the transition challenging. Additionally, marketers preferring traditional methods might be hesitant to adapt to new technologies.

When to Implement AI in Your Marketing Strategy:

Consider integrating AI-powered tools during marketing strategy development for better targeting and engagement. It's also invaluable for real-time marketing campaigns, customer service, and data analysis to make informed decisions.

How to Get Started with AI in Marketing:

1. Identify Your Objectives: Determine the marketing problems you aim to solve using AI.

2. Choose the Right Tools: Explore AI tools like Adext AI for advertising or Synthesia AI for video content creation.

3. Implement Gradually: Begin with one aspect of marketing, measure the results, and gradually expand AI usage.

4. Analyse and Optimise: Continuously analyse the performance of AI in your marketing strategies and make necessary adjustments for better outcomes.

5. Stay Updated: The landscape of AI in marketing is rapidly evolving; staying updated with the latest tools and best practices is crucial.

"The utilisation of AI in marketing is not about replacing humans, but augmenting our capabilities to deliver more meaningful and impactful marketing strategies"

Encouragingly, AI's integration into marketing is a trend on the rise, promising a new era of enhanced customer engagement and improved ROI. By understanding and leveraging the power of AI, marketers can stay ahead of the curve in this competitive landscape.

Ready to dive into the world of AI-powered marketing? Leedr is here to guide you through this transformative journey. With a robust set of tools and resources, Leedr empowers you to harness the power of AI to achieve your marketing goals. Explore our platform and start your AI marketing journey with Leedr today!


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