Free Tools to Create Images for Ads: Is Freepik Enough vs Midjourney? 😲

Your ad image is the first thing people see—if it doesn’t grab attention, they scroll right past.

Strong visuals can make or break your ads. But hiring a designer or paying for advanced tools isn’t always an option—especially when you’re running lean.

Freepik and Midjourney are two popular ways to create ad-ready images without the cost. One gives you access to thousands of ready-made templates. The other lets you generate custom visuals with AI.

Let’s break down what each one does best and help you choose what fits your business right now.

Why Visuals Matter in Ads

• People notice images before they read the text
  

• Great visuals stop the scroll and spark curiosity
  

• They improve click-through rates and lower ad costs
  

• You don’t need fancy designs—just clarity and relevance
  

Even a simple, clean image with one clear message can outperform a complex layout.

What Is Freepik? 

Freepik is an online design library packed with:

• Stock photos
  

• Social media templates
  

• Banners and ad designs
  

• Icons and infographics
  

• Editable files for Canva or Photoshop
  

You can download assets for free (with attribution), or upgrade for premium access. It’s fast, flexible, and beginner-friendly.

What Is Midjourney? 

Midjourney is an AI image generator.

You type a prompt like:

• “A woman doing yoga on a beach at sunrise”
  

• “Flat lay of skincare products on pastel background”
  

Midjourney creates original, high-quality images in seconds.

Example: Say you run a skincare brand—you could generate a clean, soft-toned flat lay with your product theme, even if you don’t have pro photos yet.

You’ll need Discord to use it, and a paid plan after the free trial.

Freepik vs Midjourney: Key Differences

Feature	Freepik	Midjourney
Type of tool	Asset library	AI generator
Skill needed	Low	Medium (prompt writing)
Customisation	Pre-made templates	Fully custom from scratch
Free access	Yes (with attribution)	Trial only
Output style	Clean, professional	Original, artistic
Best for	Speed, templates	Unique, creative ideas

When Freepik Is Enough 

Freepik is a great fit if you:

• Need fast visuals for ads, email headers, or promos
  

• Want editable templates to save time
  

• Prefer not to write prompts or use AI tools
  

• Are posting regularly and need variety
  

It’s ideal for coaches, local businesses, and service providers doing a lot with a little.

When to Try Midjourney 

Midjourney is worth exploring if you:

• Want visuals that don’t look like stock photos
  

• Have a strong brand style and want to reflect that
  

• Are testing new ad angles and want creative control
  

• Work in a visual space like beauty, fashion, or wellness
  

The images stand out—and so might your ads.

Tips for Better Ad Visuals

• Keep text minimal—use captions for details
  

• Stick to your brand colours and tone
  

• Make sure the image supports the message (not distracts)
  

• Use square or portrait formats for mobile visibility
  

• Always preview how the image looks in an actual ad layout

You don’t need expensive tools—just the right image for the right message.

Freepik gives you polished, ready-to-use assets. Midjourney helps you create bold, original visuals tailored to your brand.

Choose what matches your goals and skill level—and focus on getting your audience to stop, look, and click.